AT&T Exec Claims EFF"s Mocking NSA Logo Creates A "Chilling Effect"

Oh, the irony AT&T executives crying "intimidation" over a logo while helping the NSA to really intimidate folks.

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AT&T Exec Claims EFF"s Mocking NSA Logo Creates A "Chilling Effect"

Want To Date Scarlett Johansson? Just Wait, Says Google Exec

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Want To Date Scarlett Johansson? Just Wait, Says Google Exec

Mozilla's top exec defends in-Firefox ads, revenue search

Mozilla"s top exec defends in-Firefox ads, revenue search
http://pixel.quantserve.com/pixel/p-89EKCgBk8MZdE.gif

Computerworld – The chairwoman of Mozilla Foundation, the non-profit that funds the development of Firefox, last week defended the decision
to pursue in-browser ads, saying that it’s important to generate revenue.

“To explicitly address the question of whether we care about generating revenue and sustaining Mozilla’s work, the answer
is yes,” Mitchell Baker, former CEO of Mozilla Corp., the subsidiary responsible for Firefox, and now the chair of the parent
foundation, wrote on a blog Thursday. “In fact, many of us feel responsible to do exactly this.”

Mitchell Baker, chairwoman of Mozilla Foundation. (Image: Mozilla.)

Baker was responding to questions and concerns raised earlier in the week after Mozilla announced “Directory Tiles,” an under-development Firefox feature that would display sponsored thumbnails — advertisements — in the New Tabs page of
new users of the browser.

In her post, Baker acknowledged that Firefox users in general, and those more intimately involved with Mozilla — employees
and code contributors — were by nature suspicious of any connection to commercial or business needs, including producing
revenue.

“Pretty much anytime we talk about revenue at Mozilla people get suspicious,” she said. “Mozillians get suspicious, and our
supporters get suspicious. There’s some value in that, as it reinforces our commitment to user experience and providing value
to our users.”

But she argued the obvious point that money is necessary to fund the foundation, and thus, Firefox and the group’s other projects.
And she said that money could be raised without damaging the organization’s stance on user privacy or harming its reputation
with its users.

“When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if
that would annoy people or bring something potentially useful,” Baker said. “Ads in search turn out to be useful.”

The concept of Directory Tiles as presented last week was straight-forward: When new users start Firefox, they will see pre-populated
tiles, some of them advertisements, on the New Tab page. For long-time Firefox users, that page, which has room for nine thumbnails,
shows the most-frequently-visited websites. Someone new to Firefox, of course, would see nothing. To jump-start the experience,
Mozilla will fill the New Page spots.

Two or three of the nine thumbnails would be devoted to such ads, Baker said, and under normal circumstances, they would disappear
within 30 days as the new user browsed the Web enough for Firefox to replace those ads with the user’s most visited URLs.

Other Mozilla executives joined Baker in promoting the Directory Tiles idea or in providing more detail about how the ad program
would work. Darren Herman, a former advertising executive and venture capitalist hired by Mozilla last year to lead a new
content services group specifically tasked to find new sources of revenue, contributed an FAQ that outlined the parameters of Directory Tiles. There, Herman pointed out, as did Baker, that the ads would be served without
relying on any tracking of a user’s movements through the Internet. Instead, the ads would only examine the user’s physical
location to, for example, provide ads pertinent to that locale or in its language.

Netflash

Read more about Mozilla"s top exec defends in-Firefox ads, revenue search and other interesting subjects concerning NSA at TheDailyNewsReport.com

Mozilla's top exec defends in-Firefox ads, revenue search

Mozilla"s top exec defends in-Firefox ads, revenue search
http://pixel.quantserve.com/pixel/p-89EKCgBk8MZdE.gif

Computerworld – The chairwoman of Mozilla Foundation, the non-profit that funds the development of Firefox, last week defended the decision
to pursue in-browser ads, saying that it’s important to generate revenue.

“To explicitly address the question of whether we care about generating revenue and sustaining Mozilla’s work, the answer
is yes,” Mitchell Baker, former CEO of Mozilla Corp., the subsidiary responsible for Firefox, and now the chair of the parent
foundation, wrote on a blog Thursday. “In fact, many of us feel responsible to do exactly this.”

Mitchell Baker, chairwoman of Mozilla Foundation. (Image: Mozilla.)

Baker was responding to questions and concerns raised earlier in the week after Mozilla announced “Directory Tiles,” an under-development Firefox feature that would display sponsored thumbnails — advertisements — in the New Tabs page of
new users of the browser.

In her post, Baker acknowledged that Firefox users in general, and those more intimately involved with Mozilla — employees
and code contributors — were by nature suspicious of any connection to commercial or business needs, including producing
revenue.

“Pretty much anytime we talk about revenue at Mozilla people get suspicious,” she said. “Mozillians get suspicious, and our
supporters get suspicious. There’s some value in that, as it reinforces our commitment to user experience and providing value
to our users.”

But she argued the obvious point that money is necessary to fund the foundation, and thus, Firefox and the group’s other projects.
And she said that money could be raised without damaging the organization’s stance on user privacy or harming its reputation
with its users.

“When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if
that would annoy people or bring something potentially useful,” Baker said. “Ads in search turn out to be useful.”

The concept of Directory Tiles as presented last week was straight-forward: When new users start Firefox, they will see pre-populated
tiles, some of them advertisements, on the New Tab page. For long-time Firefox users, that page, which has room for nine thumbnails,
shows the most-frequently-visited websites. Someone new to Firefox, of course, would see nothing. To jump-start the experience,
Mozilla will fill the New Page spots.

Two or three of the nine thumbnails would be devoted to such ads, Baker said, and under normal circumstances, they would disappear
within 30 days as the new user browsed the Web enough for Firefox to replace those ads with the user’s most visited URLs.

Other Mozilla executives joined Baker in promoting the Directory Tiles idea or in providing more detail about how the ad program
would work. Darren Herman, a former advertising executive and venture capitalist hired by Mozilla last year to lead a new
content services group specifically tasked to find new sources of revenue, contributed an FAQ that outlined the parameters of Directory Tiles. There, Herman pointed out, as did Baker, that the ads would be served without
relying on any tracking of a user’s movements through the Internet. Instead, the ads would only examine the user’s physical
location to, for example, provide ads pertinent to that locale or in its language.

Netflash

Read more about Mozilla"s top exec defends in-Firefox ads, revenue search and other interesting subjects concerning NSA at TheDailyNewsReport.com

Mozilla's top exec defends in-Firefox ads, revenue search

Mozilla"s top exec defends in-Firefox ads, revenue search
http://pixel.quantserve.com/pixel/p-89EKCgBk8MZdE.gif

Computerworld – The chairwoman of Mozilla Foundation, the non-profit that funds the development of Firefox, last week defended the decision
to pursue in-browser ads, saying that it’s important to generate revenue.

“To explicitly address the question of whether we care about generating revenue and sustaining Mozilla’s work, the answer
is yes,” Mitchell Baker, former CEO of Mozilla Corp., the subsidiary responsible for Firefox, and now the chair of the parent
foundation, wrote on a blog Thursday. “In fact, many of us feel responsible to do exactly this.”

Mitchell Baker, chairwoman of Mozilla Foundation. (Image: Mozilla.)

Baker was responding to questions and concerns raised earlier in the week after Mozilla announced “Directory Tiles,” an under-development Firefox feature that would display sponsored thumbnails — advertisements — in the New Tabs page of
new users of the browser.

In her post, Baker acknowledged that Firefox users in general, and those more intimately involved with Mozilla — employees
and code contributors — were by nature suspicious of any connection to commercial or business needs, including producing
revenue.

“Pretty much anytime we talk about revenue at Mozilla people get suspicious,” she said. “Mozillians get suspicious, and our
supporters get suspicious. There’s some value in that, as it reinforces our commitment to user experience and providing value
to our users.”

But she argued the obvious point that money is necessary to fund the foundation, and thus, Firefox and the group’s other projects.
And she said that money could be raised without damaging the organization’s stance on user privacy or harming its reputation
with its users.

“When we have ideas about how content might be useful to people, we look at whether there is a revenue possibility, and if
that would annoy people or bring something potentially useful,” Baker said. “Ads in search turn out to be useful.”

The concept of Directory Tiles as presented last week was straight-forward: When new users start Firefox, they will see pre-populated
tiles, some of them advertisements, on the New Tab page. For long-time Firefox users, that page, which has room for nine thumbnails,
shows the most-frequently-visited websites. Someone new to Firefox, of course, would see nothing. To jump-start the experience,
Mozilla will fill the New Page spots.

Two or three of the nine thumbnails would be devoted to such ads, Baker said, and under normal circumstances, they would disappear
within 30 days as the new user browsed the Web enough for Firefox to replace those ads with the user’s most visited URLs.

Other Mozilla executives joined Baker in promoting the Directory Tiles idea or in providing more detail about how the ad program
would work. Darren Herman, a former advertising executive and venture capitalist hired by Mozilla last year to lead a new
content services group specifically tasked to find new sources of revenue, contributed an FAQ that outlined the parameters of Directory Tiles. There, Herman pointed out, as did Baker, that the ads would be served without
relying on any tracking of a user’s movements through the Internet. Instead, the ads would only examine the user’s physical
location to, for example, provide ads pertinent to that locale or in its language.

Netflash

Read more about Mozilla"s top exec defends in-Firefox ads, revenue search and other interesting subjects concerning NSA at TheDailyNewsReport.com

A Boeing Exec On How Jet Fuel Will Become Sustainable

Billy Glover explains how petroleum-based aviation fuel could disappear

By Billy Glover Posted 07.29.2013 at 4:30 pm

Billy Glover Todd Detwiler

The Change

Aviation has always run on petroleum. In fact, jet fuel had been the same from the dawn of the jet age up until about three years ago. Then the airline industry changed international jet-fuel specifications to allow the use of renewable fuel sources. Airlines can now use renewables alongside jet fuel in a 50 percent blend. Already, as an industry, we’ve flown 1,500 flights with passengers—real revenue flights—with sustainable biofuels.

The Fuels

With our current biofuels mix, we typically get an improvement in efficiency of 1 to 3 percent. We can design out some of the impurities that come in petroleum, and we can control properties like freeze point. For very-long-haul flights at high altitude across the polar caps, you might like a fuel that doesn’t freeze when you’re flying at 35,000 feet. We can actually design in those properties.

The Future

We’re just at the beginning with biofuels. At Boeing, we’re convinced that they could significantly reduce the carbon life-cycle footprint—that’s been demonstrated. We think there’s even possibilities that they can reduce it all the way to zero or, in some cases, push it negative. And it can be 100 percent of the fuel, as opposed to 50 percent now—there’s no impediment to making it entirely from renewables.

Billy Glover is the vice president for global business development and policy at Boeing.

This article originally appeared in the July 2013 issue of Popular Science. See the rest of the magazine here.

Popular Science – New Technology, Science News, The Future Now

A Boeing Exec On How Jet Fuel Will Become Sustainable