Lanyards - Why They Make Great Marketing Tools

A lanyard, which is a device that has a cord or rope-like appearance, is usually worn around the neck for carrying items that need to be accessed conveniently and quickly. Their origins can be traced to industries such as the military and maritime where personnel wore them to carry equipment such as knives and whistles . Lanyards are generally worn nowadays for carrying frequently needed items such as identity cards. They are often seen at events such as conferences where they serve as promotional tools while simultaneously identifying the wearer and the brand they represent .

Learn Why Lanyards Make Excellent Marketing Tools-Lanyards Are Cost Effective

Most corporate organisations spend vast amounts of money on advertising through all manner of channels including the media . In these times of austerity, however, everyone seeks to reduce costs in every possible area and this applies to even the most successful of businesses. And, at all times, smaller businesses obviously need to watch their budgets closely to remain operational. This makes it imperative to seize every cost effective marketing tool available . In this respect, promotional merchandise such as lanyards, pens, bags, clothing and so on can prove very effective . Particularly if they are bought in larger quantities, they are relatively inexpensive and, when personalised with a company logo or brand name, they help to impress the business\’s message in the memories of potential and existing customers . In particular, a lanyard, which is usually made from just a strip of polyester material, is inexpensive . Although there are varieties that can be worn around the wrist or attached to clothing, they are generally worn around the neck . This makes sure that they, and the message they convey, are displayed prominently . Moreover, because they are not expensive to buy, and as a way of additionally promoting a particular brand, they make great individual and corporate gifts.

Why ID Lanyards Make Excellent Marketing Tools-Lanyards Are Functional

Unlike other merchandise such as pens, which tend to be concealed in bags or pockets, lanyards are almost always highly visible . While this has clear marketing advantages, they are also extremely functional because they have the dual purpose of being able to carry other items. The most usual item a lanyard carries is often an identity card or a badge showing the wearer\’s name . This offers great convenience to the wearer because it enables them to identify themselves, hands-free, at security points or to customers without having to fumble around in their pockets or luggage . These id lanyards also offer reassurance to customers by letting them know that they are dealing with a bona fide representative of a particular company . However, many lanyards are designed for multi-purpose functionality with a pull-apart safety mechanism and a loop that allows an array of objects to be attached . As well as identity cards, many people find them useful for carrying iPods and cell phones, especially for jogging and for a variety of other hands-free activities . Get name tags for your employees.

Without doubt, for promoting a particular product or service, lanyards are an inexpensive and clever marketing tool for both individual and corporate users. You can always buy name badges online.

Trendee carries high quality name badges, perfect for your next event. Check out our site for lanyards and other unique marketing materials.

Lanyards - Why They Make Great Marketing Tools