You may be mystified why you need a business blog, if your business is already successful with lots of traffic. To continue with a level of success or to improve on that success, it is now essential to have a blog as part of your internet presence. In order to maintain your customer base and to allow it to grow and go on to get bigger, a business blog is essential. If your site is already enjoying success, a business blog will add value to it.
With a static site, there isn\’t any sense that there is an actual person behind it. People like to know there is a genuine person, who will respond when a question is asked. There should be more to a web site than the print and the images. With a blog, the site visitors can make comments, and you can react to what they say, allowing for a rapport that is not possible with a static website. With all of the social networking around, people like interaction, especially before they think of buying any product. With a blog, the content may be updated regularly, so the people can have the latest information. The information you share can thus always be pertinent and up to date.
Website owners are now aware of the fact that the search engines send 80% of the visitors to their websites. The best way to obtain relevant visitors is by way of the search engines. When people type in a relevant query a search engine will direct them to your goods and services. This is why it is wonderful for driving the kind of visitors you want to your site. In order to get on the search engines without much of a hassle, the pages have to be indexed, which occurs faster with blogs than static pages.
Blogs have something unique, the ping function, which makes it much easier to drive traffic to a blog than a static page. The search engines are going to be informed every time you post new content if you ping it after. This gets the search engine bots looking at your web site to check if the content is new and fresh. If the bots are satisfied, your brand new content will be indexed and will be displayed in the search engine results for queries with the content\’s keywords. Then it is just a matter of getting your web pages to rank high enough so that lots of people will view them.
Whenever you publish a new article the internal links on your blog are updated accordingly, something that cannot be done with static pages. Static web pages require that you link them by hand, and you also have to make a logical sitemap. You spend valuable time on technical tasks which are carried out as a matter of course with a blog site. If your site is a blog, the energy you waste on a website\’s technicalities can be channeled into more productive activities. It is now rapidly drawing near to the stage where you must have a blog for your web based business to achieve success.
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Why You Need A Business Blog To Have A Booming Business Online
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