Source: Business Week
Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11.
Here’s how it works: You use Google+ to rate some product or service. It turns out the company behind that product wants to advertise on Google. When the company purchases an ad, your friends will see a version that includes your photo along with what you said about the product.
If this all sounds familiar, that’s because critics have been up in arms about a similar advertising scheme from Facebook (FB) called sponsored stories. The ads resulted in a class-action lawsuit, and the social network eventually had to pay a $ 20 million settlement and clarify its privacy settings. Inevitably, the clarification provoked another round of outrage.
‘Google Is Going to Include Your Face in Its New Ads’
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