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Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
Friday, January 24, 2014
Saturday, October 12, 2013
‘Google Is Going to Include Your Face in Its New Ads’
Source: Business Week
Google (GOOG) is tinkering with the ever-delicate balance between selling advertisements and creeping its users out. On Friday the company said it would begin including recommendations that Google+ users make in advertisements. The new policy kicks in on Nov. 11.
Here’s how it works: You use Google+ to rate some product or service. It turns out the company behind that product wants to advertise on Google. When the company purchases an ad, your friends will see a version that includes your photo along with what you said about the product.
If this all sounds familiar, that’s because critics have been up in arms about a similar advertising scheme from Facebook (FB) called sponsored stories. The ads resulted in a class-action lawsuit, and the social network eventually had to pay a $ 20 million settlement and clarify its privacy settings. Inevitably, the clarification provoked another round of outrage.
‘Google Is Going to Include Your Face in Its New Ads’
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