The 21st century and the global recession have certainly put the kitty among the pigeons where small business is concerned but there are numerous easy no-cost and cheap solutions for small businesses to maintain and even increase share of the market. As small shops find they can not contend with giant conglomerates they inevitably fail, unless they can offer more to their customers. This is done by smart marketing and offering worth and a better experience to the shopper.
Therefore what\’s the solution to this worrying problem will our only choice be to shop like drones in these giant warehouses?
If you own a bricks and mortar expert store like a camera shop or a tool store likelihood is that you are fighting to make profits by cutting margins and overheads drastically. This country has to get back to offering worth in the form of wonderful post-sale and pre-sale shopper service, offer experience and employ folks who know what they\’re doing, not someone who has neither initiative, personality nor experience.
Look at what the major chains don\’t offer and you\’ll see that shopper service is a thing of the past, their stores all look the same and if they haven\’t got what you need, you\’re sunk. Local businesses are what make a community and folk who\’ve chosen to start their own businesses have a fondness for what they do and they like to help when was the last time that occurred in your local Wallymart?
Google is doing everything to encourage small local businesses to get an internet site. If you have a highly specialized business your internet site can straight away become number one when someone searches for Your Town and your consultant service. Just this straightforward minimal cost promoting solution can bring in lots of new customers. For a small fee you may be listed in local directories, your local Chamber of Commerce and on Angie\’s list, which will sum up to more visibility and less cost than any expensive magazine or weekly newspaper ad, and don\’t forget mobile web access.
Beginning and maintaining a domain isn\’t difficult or pricey, nowadays a fascinating WordPress site can be built in two hours all it costs is monthly hosting and a domain name charge. On a local strip I recently asked eleven small business owners if they had a website and just one said yes. If you want to start your own business the market is completely open to help these folks out and make yourself a great living, I just wish I had the time.
All a small local business desires is a Google map of where they are , a page explaining what they do, a section that gives opening hours and contact data, some great footage and perhaps a record of the business and that\’s it! Add an opt in box and a once a month newsletter can go out, coupons can be sent and sales announced, and with the addition of some affiliate advertizing the site can essentially make the business owner some money even after covering the minor costs concerned.
Online businesses have a much more hard time getting themselves to the apex of the search website lists. They have harder competition and have to address back linking, article writing and S.E.O and lots of other marketing methods they must employ to achieve success. A small local business blog built on WordPress can also operate as a means for customers to ask about services and products too , cutting back on incoming phone calls that always come when attempting to deal with other shoppers. It is all about attraction marketing and getting business back to how they should be unique, helpful and informed businesses with fantastic customer service that supply an delightful shopping experience for all who walk thru the door.
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