SEO: some myths... or not

Parable and truth in S.E.O development

If you have an interest in improving web positioning in search websites is very possible that you've reviewed many articles.

Here comes the big importance about SEO. There are tons of web content with the SEO as a theme, and unfortunately some of it really is inaccurate or is misleading it's critical to explain.

For instance, some years back was exceedingly common to believe that AdWords helped the search engine optimization. This doesn't happen.

Something about Google Adwords

Google AdWords is simply Google\’s advertising platform that permits your internet site to appear for a number of standards paying per click in the area of the Google search website designed for it (highlighted with a different color) in the form of advertising. It is a very useful and effective to draw in visitors to your internet site with a number of benefits (speed, geolocation, control expounded, multiple advertisements and keywords for example. ..), but it actually doesn't help the SEO positioning in the natural or organic is not an SEO method.

Fortuitously this myth, and similar have been explained. But there remain a number of unsolved SEO legends, and I\’ll handle some below.

1 – The XML sitemap improves the positioning of your site on search sites

This is a bewilderment. The XML sitemap is what makes Google to index new content quicker from our website but this does not mean that the positioning is better. It has no real effect on S.E.O, yes on the amount of time in which Google takes to index the site.

This belief the sitemap helps position the contents has led some internet marketing advisors to use strategies that actually don't work, such as not on the site include links to a selected page, but give the best importance in Sitemap. This doesn't help the positioning of this page, the Google bot know that content hasn't been linked from the site, and all he does is \”wary\” of it. Additionally, the priority in the sitemap does not influence the positioning in any fashion.

2 – The links \”no follow\” don't serve

Another erroneous principles. \”No follow\” is the attribute for links introduced by Google a few years ago to stop the purchase of bonds influence the positioning of content. The links \”no follow\” have their uses, serve as well as in the case of buying links, link to sites like Wikipedia, blogs or sites backed competition.

They serve also for indexing the pages. Even though it is assumed that Google shouldn't follow, they indexed the link itself, adding to its index to index the destination URL then. Thus, speeding up the discovery of new page of our web site by search websites.

3 – Microdata are very important for positioning

\”Rich bits\” is the name which has given Google has these microdata. These are endowments that allow search engines understand the content of your internet site.

For instance, there are features available to mark the score on a review, the director of a film, or the actors who participate in it. Google has spent a ton of money to market them, but further said he doesn't truly affect the SEO, so they shouldn't be part of your web method yet.

As noted in a recent event in Barcelona web positioning a sequence of experts: if you can turn your description on the results page more flashy, but nothing beyond that, at least for now.

Aigen Digital Marketing have published the book \”Posicionamiento en buscadores\” for the Spanish Market

SEO: some myths... or not