Texas farmers fear arrival of new Dust Bowl

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Texas farmers fear arrival of new Dust Bowl

California’s severe drought could become new Dust Bowl; ‘Agonizing death’ for farmers

NaturalNews.com March 05, 2014 by: David Gutierrez

(NaturalNews) The worst drought in at least a century threatens to reduce California’s agricultural industry to ruin, possibly creating a new Dust Bowl.

According to the White House’s top science and technology adviser, the western United States is suffering from the worst dry spell in 500 years. The drought’s effect on California in particular has national implications: California is the top farming state in the United States, producing one-third of the country’s fruits and vegetables.

California is suffering from its worst drought in at least 100 years, which Governor Jerry Brown has called an “unprecedented” emergency. Statewide, agriculture is a $ 44.7 billion business. In the Central Valley, California’s agricultural heartland, almost 40 percent of all jobs are agriculture-related.

“It’s really a crisis situation,” said Kenneth McDonald, city manager of Firebaugh, a Central Valley city. “And it’s going to get worse in time if this drought doesn’t alleviate.”

If the state’s agricultural industry fails, cities like Firebaugh may end up as ghost towns, McDonald warned.

“It’s going to be a slow, painful process — but it could happen,” McDonald said. “It’s not going to be one big tsunami where you’re gonna having something get wiped out in one big wave. It’s gonna be a slow, painful, agonizing death.”

Federal agricultural officials have designated disaster areas in 11 separate states, Arkansas, California, Colorado, Hawaii, Idaho, Kansas, New Mexico, Nevada, Oklahoma, Texas and Utah, particularly noting the economic strain that the drought has placed on agricultural workers. In an attempt to mitigate this strain, President Obama has announced a $ 15 million assistance plan for farmers and ranchers in California and the Southwest to implement water conservation.

Learn more: http://www.naturalnews.com/044180_severe_drought_Dust_Bowl_California.html#ixzz2v4JtJt3Q

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California’s severe drought could become new Dust Bowl; ‘Agonizing death’ for farmers

WOW! AWESOME! Man Takes Over Super Bowl and Declares 9/11 WAS AN INSIDE JOB!

WOW! AWESOME! Man Takes Over Super Bowl and Declares 9/11 WAS AN INSIDE JOB!

9/11 Truther Takes Microphone During Super Bowl Press Conference

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9/11 Truther Takes Microphone During Super Bowl Press Conference

Stephen Colbert, Wonderful Pistachios Unite In Super Bowl Commercial (VIDEO)

Stephen Colbert wants us to eat more pistachios, and who are we to argue with Stephen Colbert?

The star of Comedy Central’s “The Colbert Report” appeared in two Super Bowl commercials this year, kicking off his 2014 contract as the hilariously deadpan face of Wonderful Pistachios.

The clever brand is also rolling out a “Get crackin’, America” ad campaign in conjunction with the Colbert ads.

CLICK HERE to see the rest of the 2014 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the Denver Broncos and Seattle Seahawks battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that FOX cuts away from Super Bowl XLVIII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased or released in advance). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.

“; var coords = [-5, -72]; // display fb-bubble FloatingPrompt.embed(this, html, undefined, ‘top’, fp_intersects:1, timeout_remove:2000,ignore_arrow: true, width:236, add_xy:coords, class_name: ‘clear-overlay’); });

Politics – The Huffington Post

Stephen Colbert, Wonderful Pistachios Unite In Super Bowl Commercial (VIDEO)

SodaStream Super Bowl Commercial Features Scarlett Johansson And A (Censored) Diss (VIDEO)

Who knew carbonating beverages could be so sexy — or controversial?

SodaStream, an Israeli maker of bubbly beverage-producing devices, has ignited controversy for the second year in a row with its Super Bowl commercial this year featuring pitch woman Scarlett Johansson.

The company is at the center of a political debate because one of its factories is linked to the West Bank settlement of Ma’ale Adumim, drawing protests from some Palestinian groups, notes Slate.

However, the ad was censored by Fox this year for a different reason — ScarJo’s tongue-in-cheek diss of rival companies Coke and Pepsi.

Although the actress’s relatively tame line, “Sorry, Coke and Pepsi,” was cut from the version that actually ran during the game, you can still watch it below.

“; var coords = [-5, -72]; // display fb-bubble FloatingPrompt.embed(this, html, undefined, ‘top’, fp_intersects:1, timeout_remove:2000,ignore_arrow: true, width:236, add_xy:coords, class_name: ‘clear-overlay’); });

Politics – The Huffington Post

SodaStream Super Bowl Commercial Features Scarlett Johansson And A (Censored) Diss (VIDEO)

Man Disrupts Super Bowl Press Conference Telling People To Investigate Lies Surrounding 9/11 Attacks

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Man Disrupts Super Bowl Press Conference Telling People To Investigate Lies Surrounding 9/11 Attacks

GoDaddy Body Builder Super Bowl Commercial Actually Makes Sense This Year (VIDEO)

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GoDaddy Body Builder Super Bowl Commercial Actually Makes Sense This Year (VIDEO)

Wonderful Pistachios Stephen Colbert Super Bowl Commercial 2014, Parts 1 and 2 combined

9 Animals That May Or May Not Know The Super Bowl 48 Winner

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9 Animals That May Or May Not Know The Super Bowl 48 Winner

Read & React: Super Bowl Commercial Hypocrisy?

The AXE Peace commercial previewed on YouTube ahead of its national Super Bowl XLVIII debut illustrates an agenda promoting coexistence among governments that are notorious for various human rights infringements.

This global peace agenda is backed by many politicians, as well as those in the entertainment and national media industries.

In comparison, the same politicos and media outlets will not support companies such as Daniel Defense, a firearms and accessories company in Black Creek, Georgia, to run its commercial, which promotes the constitutionally protected individual right of law-abiding Americans to decide how best to defend themselves.

It is interesting to note that one early reason the Daniel Defense commercial was denied for viewing during the Super Bowl was that it featured the silhouette of a semiautomatic AR-15-type rifle at the end of the spot. However, even after Daniel Defense offered to replace the image with an American flag, the commercial was again rejected from airing during the game.

In this AXE Peace commercial, a similar type of firearm, a select-fire M16A1, is shown as carried, then dropped by a soldier.

The problem that media outlets and organizations that do not support gun rights have with Daniel Defense’s commercial is in obvious regard to its message. This message can be interpreted as promoting the right to personal defense, or it casts a positive light on an otherwise demonized firearm, the AR-15-pattern rifle, which was specifically targeted in 2013 by legislative efforts to be banned or restricted in many states.

The juxtaposition of a global peace agenda and a government’s attempt to create limits on families’ options to secure their homes is worth inviting a civil discussion.

Watch both videos, and tell us your thoughts by leaving a comment.

AXE Peace Super Bowl Commercial:

Daniel Defense Super Bowl Commercial (BANNED):

Guns & Ammo

Read & React: Super Bowl Commercial Hypocrisy?

10 Super Bowl Ads to watch out for

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated still provided by Wonderful Pistachios shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/Wonderful Pistachios)

Chart shows the cost for a 30-second Super Bowl commercial from 1967-2014.; 1c x 2 1/2 inches; 46.5 mm x 63 mm;

This undated still provided by GoDaddy, shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/GoDaddy)

This undated frame grab provided by Beats shows the company’s 2014 Super Bowl commercial. Beats by Dre, the popular headphones and audio equipment producer has enlisted Ellen DeGeneres to star in its debut Super Bowl ad running in the third quarter that promotes Beats Music. (AP Photo/Beats)

Buy AP Photo Reprints

NEW YORK (AP) — Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot, Kia revives actor Laurence Fishburne’s “Matrix” character Morpheus in its commercial. And cute puppies and kids abound in ads for Cheerios to Anheuser-Busch.

Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.

Of course, there will still be ad surprises on Sunday with major brands like Chrysler and Coca-Cola staying mum on at least one of their ads. But the ones that are already out use a variety of tactics to draw viewers’ attention.

Overall, marketers are doing a better job getting their branding message across — while still entertaining — than previous years when a cheap joke or gag ruled supreme, says Kelly O’Keefe, professor of brand strategy at the Virginia Commonwealth University Brand Center.

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand,” he said. “I’m predicting a stronger Super Bowl than last year.”

Advertisers are in the game to win. The Super Bowl is advertising’s biggest showcase, with more than 108 million people expected to tune into the game. And companies are paying an estimated $ 4 million to have their ads be a part of the action.

Here are 10 ads to watch for on Sunday.

1. Anheuser-Busch: The biggest Super Bowl advertiser’s ad in the fourth quarter shows an adorable Golden Labrador becoming enamored with one of the beermaker’s iconic Clydesdales to the tune of “Let Her Go” by Passenger.

Online: http://youtu.be/uQB7QRyF4p4

2. General Mill’s Cheerios: The cereal maker brings back an interracial family that starred in a prior spot. This one shows a father telling his daughter that they’re going to have an addition to the family, a baby boy. Then, the little girl strongly suggests they also get a puppy. The ad airs during the first unscheduled time-out of the game.

Online: http://youtu.be/LKuQrKeGe6g

3. Bank of America: The bank will promote its partnership with AIDS nonprofit (RED) by having music group U2 sing their new single “Invisible.” between the first and second quarter. The song will be a free download on iTunes during the game and for the following 24 hours. Bank of America will donate $ 1 each time it is downloaded to the Global Fund to Fight AIDS.

4. SodaStream: The Israeli at-home soda maker company has stirred up controversy on two fronts. Their ad features “Her” actress Scarlett Johansson touting the health and environmental benefits of the soda maker and will run in the fourth quarter. The ad first made waves when the company said it would delete its last line, “Sorry, Coke and Pepsi,” at a request by Fox. Then on Thursday, Johansson resigned her Oxfam ambassadorship. The nonprofit was unhappy she was linked with SodaStream, which operates in Israeli settlements in the West Bank of Palestine. Oxfam is opposed to that.

Online: https://www.youtube.com/watch?v=zxq4ziu-wrI

5. H&M: The clothing maker’s ad in the second quarter features nifty technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham’s Bodywear products with their remote control in real time.

Online: https://www.youtube.com/watch?v=LHxCELegDz4

6. Nestle’s Butterfinger: A suggestive teaser ad showed a couple, “Chocolate” and “Peanut Butter,” in ’70s-style couple’s therapy talking about the need for “change” and “excitement.” The actual ad in the third quarter will have a related theme and Butterfinger is expected to introduce its Peanut Butter Cups with some tongue-in-cheek double entendres.

Online: https://www.youtube.com/watch?v=u1ZCl-NkQuU

7. Beats Music: Ellen DeGeneres reimagines the Goldilocks and The Three Bears fairytale in this ad running in the third quarter that introduces Beats Music, a streaming music service.

Online: http://youtu.be/jJR6YV4WAnM

8. Wonderful Pistachios: The snack producer showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter.

Online: https://www.youtube.com/watch?v=oKAG7UJ-NWk

9. Kia: In the carmaker’s third-quarter ad to introduce its K900 luxury sedan, Laurence Fishburne reprises his “Matrix” role as Morpheus and displays some surprising operatic skills.

Online: https://www.youtube.com/watch?v=Ob-wn52Dkmk

10. Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best loved and most remembered spots during the big game, from Eminem’s “Imported from Detroit” ad in 2011 to last year’s “Farmer” ad featuring scenes of American farmland and a voiceover by conservative radio broadcaster Paul Harvey. Look for another surprising spot or two this year.

Associated Press

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Headlines

10 Super Bowl Ads to watch out for

10 Super Bowl Ads to watch out for

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated still provided by Wonderful Pistachios shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/Wonderful Pistachios)

Chart shows the cost for a 30-second Super Bowl commercial from 1967-2014.; 1c x 2 1/2 inches; 46.5 mm x 63 mm;

This undated still provided by GoDaddy, shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/GoDaddy)

This undated frame grab provided by Beats shows the company’s 2014 Super Bowl commercial. Beats by Dre, the popular headphones and audio equipment producer has enlisted Ellen DeGeneres to star in its debut Super Bowl ad running in the third quarter that promotes Beats Music. (AP Photo/Beats)

Buy AP Photo Reprints

NEW YORK (AP) — Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot, Kia revives actor Laurence Fishburne’s “Matrix” character Morpheus in its commercial. And cute puppies and kids abound in ads for Cheerios to Anheuser-Busch.

Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.

Of course, there will still be ad surprises on Sunday with major brands like Chrysler and Coca-Cola staying mum on at least one of their ads. But the ones that are already out use a variety of tactics to draw viewers’ attention.

Overall, marketers are doing a better job getting their branding message across — while still entertaining — than previous years when a cheap joke or gag ruled supreme, says Kelly O’Keefe, professor of brand strategy at the Virginia Commonwealth University Brand Center.

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand,” he said. “I’m predicting a stronger Super Bowl than last year.”

Advertisers are in the game to win. The Super Bowl is advertising’s biggest showcase, with more than 108 million people expected to tune into the game. And companies are paying an estimated $ 4 million to have their ads be a part of the action.

Here are 10 ads to watch for on Sunday.

1. Anheuser-Busch: The biggest Super Bowl advertiser’s ad in the fourth quarter shows an adorable Golden Labrador becoming enamored with one of the beermaker’s iconic Clydesdales to the tune of “Let Her Go” by Passenger.

Online: http://youtu.be/uQB7QRyF4p4

2. General Mill’s Cheerios: The cereal maker brings back an interracial family that starred in a prior spot. This one shows a father telling his daughter that they’re going to have an addition to the family, a baby boy. Then, the little girl strongly suggests they also get a puppy. The ad airs during the first unscheduled time-out of the game.

Online: http://youtu.be/LKuQrKeGe6g

3. Bank of America: The bank will promote its partnership with AIDS nonprofit (RED) by having music group U2 sing their new single “Invisible.” between the first and second quarter. The song will be a free download on iTunes during the game and for the following 24 hours. Bank of America will donate $ 1 each time it is downloaded to the Global Fund to Fight AIDS.

4. SodaStream: The Israeli at-home soda maker company has stirred up controversy on two fronts. Their ad features “Her” actress Scarlett Johansson touting the health and environmental benefits of the soda maker and will run in the fourth quarter. The ad first made waves when the company said it would delete its last line, “Sorry, Coke and Pepsi,” at a request by Fox. Then on Thursday, Johansson resigned her Oxfam ambassadorship. The nonprofit was unhappy she was linked with SodaStream, which operates in Israeli settlements in the West Bank of Palestine. Oxfam is opposed to that.

Online: https://www.youtube.com/watch?v=zxq4ziu-wrI

5. H&M: The clothing maker’s ad in the second quarter features nifty technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham’s Bodywear products with their remote control in real time.

Online: https://www.youtube.com/watch?v=LHxCELegDz4

6. Nestle’s Butterfinger: A suggestive teaser ad showed a couple, “Chocolate” and “Peanut Butter,” in ’70s-style couple’s therapy talking about the need for “change” and “excitement.” The actual ad in the third quarter will have a related theme and Butterfinger is expected to introduce its Peanut Butter Cups with some tongue-in-cheek double entendres.

Online: https://www.youtube.com/watch?v=u1ZCl-NkQuU

7. Beats Music: Ellen DeGeneres reimagines the Goldilocks and The Three Bears fairytale in this ad running in the third quarter that introduces Beats Music, a streaming music service.

Online: http://youtu.be/jJR6YV4WAnM

8. Wonderful Pistachios: The snack producer showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter.

Online: https://www.youtube.com/watch?v=oKAG7UJ-NWk

9. Kia: In the carmaker’s third-quarter ad to introduce its K900 luxury sedan, Laurence Fishburne reprises his “Matrix” role as Morpheus and displays some surprising operatic skills.

Online: https://www.youtube.com/watch?v=Ob-wn52Dkmk

10. Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best loved and most remembered spots during the big game, from Eminem’s “Imported from Detroit” ad in 2011 to last year’s “Farmer” ad featuring scenes of American farmland and a voiceover by conservative radio broadcaster Paul Harvey. Look for another surprising spot or two this year.

Associated Press

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Headlines

10 Super Bowl Ads to watch out for

10 Super Bowl Ads to watch out for

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated frame grab provided by Toyota, shows the company’s 2014 Super Bowl commercial. Toyota has enlisted the Muppets for this year’s advertising campaign. (AP Photo/Toyota)

This undated still provided by Wonderful Pistachios shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/Wonderful Pistachios)

Chart shows the cost for a 30-second Super Bowl commercial from 1967-2014.; 1c x 2 1/2 inches; 46.5 mm x 63 mm;

This undated still provided by GoDaddy, shows a frame grab from the company’s 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $ 4 million that ads cost during Super Bowl XLVIII. (AP Photo/GoDaddy)

This undated frame grab provided by Beats shows the company’s 2014 Super Bowl commercial. Beats by Dre, the popular headphones and audio equipment producer has enlisted Ellen DeGeneres to star in its debut Super Bowl ad running in the third quarter that promotes Beats Music. (AP Photo/Beats)

Buy AP Photo Reprints

NEW YORK (AP) — Actress Scarlett Johansson gives SodaStream some sex appeal in a controversial spot, Kia revives actor Laurence Fishburne’s “Matrix” character Morpheus in its commercial. And cute puppies and kids abound in ads for Cheerios to Anheuser-Busch.

Advertisers are planning to pull out the tools in their arsenal during Super Bowl time this Sunday, including celebrities, A-list rock bands and cinematic story lines.

Of course, there will still be ad surprises on Sunday with major brands like Chrysler and Coca-Cola staying mum on at least one of their ads. But the ones that are already out use a variety of tactics to draw viewers’ attention.

Overall, marketers are doing a better job getting their branding message across — while still entertaining — than previous years when a cheap joke or gag ruled supreme, says Kelly O’Keefe, professor of brand strategy at the Virginia Commonwealth University Brand Center.

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand,” he said. “I’m predicting a stronger Super Bowl than last year.”

Advertisers are in the game to win. The Super Bowl is advertising’s biggest showcase, with more than 108 million people expected to tune into the game. And companies are paying an estimated $ 4 million to have their ads be a part of the action.

Here are 10 ads to watch for on Sunday.

1. Anheuser-Busch: The biggest Super Bowl advertiser’s ad in the fourth quarter shows an adorable Golden Labrador becoming enamored with one of the beermaker’s iconic Clydesdales to the tune of “Let Her Go” by Passenger.

Online: http://youtu.be/uQB7QRyF4p4

2. General Mill’s Cheerios: The cereal maker brings back an interracial family that starred in a prior spot. This one shows a father telling his daughter that they’re going to have an addition to the family, a baby boy. Then, the little girl strongly suggests they also get a puppy. The ad airs during the first unscheduled time-out of the game.

Online: http://youtu.be/LKuQrKeGe6g

3. Bank of America: The bank will promote its partnership with AIDS nonprofit (RED) by having music group U2 sing their new single “Invisible.” between the first and second quarter. The song will be a free download on iTunes during the game and for the following 24 hours. Bank of America will donate $ 1 each time it is downloaded to the Global Fund to Fight AIDS.

4. SodaStream: The Israeli at-home soda maker company has stirred up controversy on two fronts. Their ad features “Her” actress Scarlett Johansson touting the health and environmental benefits of the soda maker and will run in the fourth quarter. The ad first made waves when the company said it would delete its last line, “Sorry, Coke and Pepsi,” at a request by Fox. Then on Thursday, Johansson resigned her Oxfam ambassadorship. The nonprofit was unhappy she was linked with SodaStream, which operates in Israeli settlements in the West Bank of Palestine. Oxfam is opposed to that.

Online: https://www.youtube.com/watch?v=zxq4ziu-wrI

5. H&M: The clothing maker’s ad in the second quarter features nifty technology that will allow people with some Samsung Smart TVs to order soccer star David Beckham’s Bodywear products with their remote control in real time.

Online: https://www.youtube.com/watch?v=LHxCELegDz4

6. Nestle’s Butterfinger: A suggestive teaser ad showed a couple, “Chocolate” and “Peanut Butter,” in ’70s-style couple’s therapy talking about the need for “change” and “excitement.” The actual ad in the third quarter will have a related theme and Butterfinger is expected to introduce its Peanut Butter Cups with some tongue-in-cheek double entendres.

Online: https://www.youtube.com/watch?v=u1ZCl-NkQuU

7. Beats Music: Ellen DeGeneres reimagines the Goldilocks and The Three Bears fairytale in this ad running in the third quarter that introduces Beats Music, a streaming music service.

Online: http://youtu.be/jJR6YV4WAnM

8. Wonderful Pistachios: The snack producer showcases comedian Stephen Colbert running amok in two 15-second ads in the second quarter.

Online: https://www.youtube.com/watch?v=oKAG7UJ-NWk

9. Kia: In the carmaker’s third-quarter ad to introduce its K900 luxury sedan, Laurence Fishburne reprises his “Matrix” role as Morpheus and displays some surprising operatic skills.

Online: https://www.youtube.com/watch?v=Ob-wn52Dkmk

10. Chrysler: The automaker is bound to surprise. Always mum ahead of the game, Chrysler has produced some of the best loved and most remembered spots during the big game, from Eminem’s “Imported from Detroit” ad in 2011 to last year’s “Farmer” ad featuring scenes of American farmland and a voiceover by conservative radio broadcaster Paul Harvey. Look for another surprising spot or two this year.

Associated Press

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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10 Super Bowl Ads to watch out for

Ezra Klein vs. Nate Silver: The Wonk Super Bowl

POLITICO provides a look at the two journalists and their differing projects. | AP Photos

Ezra Klein and Nate Silver have some things in common: They’re both smart, young, innovative and analytical journalists with devoted followings who, when offered the chance to launch their own ventures, left the nation’s leading newspapers to do so.

The similarities pretty much end there.

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When Klein announced he would be departing The Washington Post for a new venture with Vox Media, it was heralded as just the latest example of a brand-name star outgrowing a legacy media institution. Klein’s name was immediately lumped in with the likes of Silver, who took his popular FiveThirtyEight blog from The New York Times to ESPN, and Kara Swisher and Walt Mossberg, who moved their tech news vertical from The Wall Street Journal to NBC Universal.

But Ezra Klein is not Nate Silver, and Vox Media is not ESPN. And sweeping generalizations about the new wave of personal-brand journalism ignore the unique circumstances each of these journalists face when striking out on their own.

(Also on POLITICO: Why the Post passed on Ezra Klein)

The two men are friends and mutual fans — “Ezra and I have had several great conversations over the years. I consider him a friend, but I’m sure we’d hang out more often if we lived in the same city,” Silver told POLITICO. Silver, who came to political forecasting from baseball metrics, described himself as “a huge admirer of Ezra’s journalism.” Klein, who declined to comment for this piece, once praised Silver’s “innovations” as a journalist.

Here’s a look at the two and their differing projects:

The name

Klein, 29, and his wife, Annie Lowrey, of the Times, are, for a younger generation of Beltway insiders, Washington royalty. So when his intentions to leave the Post became known, it was all D.C. media types could talk about. And, to be sure, there was a devoted national following who knew Klein’s work — from the Post, from MSNBC, from Bloomberg View, or from his occasional New Yorker article — who were probably shocked to see a writer they loved leaving for a digital media company they’d probably never heard of. But outside those bubbles — what you might call Washington and greater Washington — few people cared.

(Also on POLITICO: Ezra Klein joins Vox Media)

Compare that with Silver, 36, who has become a household name in some quarters and is synonymous with the political forecasting industry. (Silver, who is gay — in 2012 he was named “Person of the Year” by Out Magazine — is not married.) In the 24 hours that followed the 2012 presidential election, sales of his book skyrocketed by 850-percent on Amazon.com. One week later, The Hollywood Reporter revealed that he was being courted by Tinseltown for “everything from box-office analysis to a correspondent gig on a television news program, not to mention radio shows and public speaking.” A week after that, President Obama dropped his name in a joke at the annual Thanksgiving turkey pardoning.

With his move to ESPN, a ratings giant, Silver’s star status only grows. He has and will continue to appear across the network’s programming. He’s been promised a role in the Oscars, which will air on ABC through at least 2020. Online, he will add to his reputation for political and sports forecasting by expanding into areas as diverse as economics, science, education and weather. (“I think people will be surprised at how small a percentage of our content is in the politics and policy realm. We’re still going to be forecasting elections,” he told POLITICO, “[b]ut politics might represent something like 20 or 25 percent of our total bandwidth.”)

The traffic

Klein was a big traffic-driver for the Post. In 2011, “Wonkblog” was the most-read blog on the paper’s website. In recent years, he’s generated what one Post staffer described to The New Republic as “enough traffic to end any argument with the senior editors.” (Sources put the number at well over 4 million pageviews a month, though that figure is disputed). Still, it’s a pittance compared to the numbers that Silver has put on the board. In the week before the 2012 presidential election, 71 percent of visitors to the Times’ politics section visited his “FiveThirtyEight” blog, according to The New Republic. On the day of the election, one-in-every-five readers on The Times site visited the blog. “What’s interesting is a lot of the traffic is coming just for Nate,” Jill Abramson, the executive editor of the Times, told TNR. (Neither Silver nor Klein will share their traffic numbers.)

(Also on POLITICO: 10 journalists to watch in 2014)

No matter how outsize one journalist becomes, he still benefits from his platform: Klein and Silver drove traffic to the Post and the Times, but the Post and the Times also drove traffic to Klein and Silver. At ESPN, Silver will be the beneficiary of a robust readership of sports fans. At Vox, Klein will largely be responsible for generating his own traffic. And it’s worth remembering that while Klein has many readers who follow him on Twitter and Facebook, there are others who will lose sight of him — much the way many of Frank Rich’s loyal readers stopped reading his columns when he jumped from the Times’ opinion pages to New York Magazine. (Still, it’s worth remembering that Klein is building an entirely new news venture — not just a larger version of Wonkblog — which means that past statistics aren’t necessarily the best indicator of future success.)

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Ezra Klein vs. Nate Silver: The Wonk Super Bowl

VIDEO: Beyonce"s 57 Pound Weight Loss

Is vegan the new black? Before you could start arguing about how you could never give up cheeseburgers, just listen to how Beyonce dropped 57 pounds after giviing birth to Blue Ivy! Beyonce’s trainer, Marco Borges, tells Life and Style that he recommended veganism to his client because it quote “typically gets people to eat more greens than they normally would.”

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VIDEO: Beyonce"s 57 Pound Weight Loss

VIDEO: Beyonce"s 57 Pound Weight Loss

Is vegan the new black? Before you could start arguing about how you could never give up cheeseburgers, just listen to how Beyonce dropped 57 pounds after giviing birth to Blue Ivy! Beyonce’s trainer, Marco Borges, tells Life and Style that he recommended veganism to his client because it quote “typically gets people to eat more greens than they normally would.”

Thanks for checking us out. Please take a look at the rest of our videos and articles.

To stay in the loop, bookmark our homepage.

VIDEO: Beyonce"s 57 Pound Weight Loss