SEO and Social Media Are More Alike Than You Know

There\’s a thin line between social media and SEO (search engine optimization) that many people often misunderstand and confuse the relationship between the two. It is my duty as an internet marketing consultant providing Social Media Marketing services to enlighten you about these differences.

Internet marketing of all types is changing rapidly, as this market moves very quickly, but social media marketing is changing much more quickly than other forms. Take this for example, while new SEO algorithm\’s may come out every few months, social media changes take place almost daily. However it is important to understand the relationship with the two as now the relationship is stronger than ever before.

SEO\’s Three-Legged Stool

Search engine optimization originally consisted of keywords, meta-tags and content creation. As sites became more diverse, quality components gained ground creating the need for more sophisticated strategies to differentiate one site from another. Right now, SEO strategies are undergoing one of the most drastic changes in years; the inclusion of social media rankings or social \”signals\” as a key indication. SEO effectively has three legs or pillars of support:

On-page SEO activities

Backlinking and other off-page SEO actions

Social signals optimization

Social Media\’s Importance to SEO

Social media is very important to SEO because it plays a vital role in SEO rankings through the use of social media tracking or \”social signals\”. This was first confirmed by Google which we all know is the number one search engine today. Keep in mind that search engines want the most relevant and popular sites at the top; and social signals are a clear indication of what is popular or relevant.

Google+ is built around this function and perhaps the most integrated social media option out there but all social sites are important. According to independent research, the top 10 percent of sites demonstrate up to 350% more traffic, 410% more keywords rated on the first page of Google and over 300% more revenue. Yes – it\’s THAT important!

To Reach Consumers, Increase One\’s Commercial Connectivity

Social media, smart phones and other technological advancements that increase one\’s connectivity is now fast becoming the quick way for smart brands to reach their market. This \”always on\” generation magnifies the social media status of these brands; mobile marketing has now changed the rules of \”Internet marketing\”. This \”always on\” generation is highly networked, more than what the Internet intended it to be.

The Bottom Line

SEO is becoming totally dependent on social media and its dependence is forecast to grow by leaps and bounds in the days to come as the Age of Data welcomes the dawning of the Age of Connectivity. In order to survive, businesses must be able to adapt to the changes the new age will bring.

For social media marketing irvine visit this directory listing http://socialmediamarketing.inirvineca.org/.. Also published at SEO and Social Media Are More Alike Than You Know.

SEO and Social Media Are More Alike Than You Know